Aajeevika Skill

डीडीयू - जीकेवाई कौशल विकास पारिस्थितिकी तंत्र

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The DDU-GKY  Skilling Ecosystem

In the government sponsored skill training eco-system of the country, DDU-GKY is one the bigger programmes.

The DDU-GKY skilling ecosystem consists of The Ministry of Rural Development (MoRD) or the National Mission Management Unit (NMMU or NU), State Missions, Project Implementing agencies or training partners and Technical Support Agencies. Curriculum support is through National Council for Vocational Training (NCVT) and the Sector Skill Councils (SSC) of National Skill Development Corporation (NSDC). Combined with industry partnerships and partnerships with employers, the ecosystem comes together to provide the best possible training and gainful employment for a candidate.

The Stakeholders of the Skilling Ecosystem include:

The Implementers

  • The Ministry of Rural Development (MoRD )/ National Mission Management Unit (NU)

    The MoRD plays the pivotal role of a National Mission Management Unit (NU). It is actively working towards sustainable and inclusive growth of rural poor in India through a multidimensional strategy for eradication of poverty, which include increasing livelihood opportunities, through skill development and placement into wage employment.

    The MoRD provides the central government component of investment for projects. Additionally, it functions as a policy making, technical support and facilitation agency and provides monitoring and implementation support. It has adopted the vision to transform rural poor youth into an economically independent and globally relevant workforce, and has evolved the strategy for DDU-GKY in keeping with this vision.

    Related Links:

    The MoRD website

  • State Missions

    State Skills Development Missions (SSMs) and/or State Rural Livelihood Missions (SRLMs) provide the state government level support and funding for DDU-GKY projects.

    Some states have taken the lead in converging all centrally sponsored programs in one entity. The benefits of such entities lie in optimal utilization of resources, the ability to build scale and in converging top-up funds where necessary.

    For example, States such as Rajasthan, Odisha and UP have set up Rajasthan Skill and Livelihoods Development Corporation (RSLDC), Odisha Rural Development & Marketing Society (ORMAS) and UP Skill Development Program (UPSDM) respectively, especially to carry forward livelihood and skill development and initiative respectively. When a State is able to plan budgets, recruit project implementation partners, build and manage projects adequately, they are given the ‘Action Plan State (APS)’ status by DDU-GKY. An Action Plan State builds its own plan for the year, which is then, subject to approval, invested into by the MoRD. The investment is utilized by the APS state to implement skill training program with their approved partners. While the MoRD involvement is reduced, State coordinators are appointed to manage the critical components of delivery such as social inclusion, inspections and adherence to standards.

    Those who need the support of the MoRD in planning and implementation remain Year Plan States (YPS). In the Year Plan states, MoRD through its Technical Support Agencies (TSA) plans and implements projects. DDU-GKY actively supports all states in Institution building & capacity through support costs and technical support interventions like Workshops and Seminars etc.

    Related Links:
  • Training Partners

    Training Partners are the project Implementation Agencies (PIA) for the DDU-GKY, they are the bridge between DDU-GKY the candidates and employers, they ensure that candidates benefit and provide the tools for transformation.

    Our training partners bring together the right trainers, experts, sector knowledge and infrastructure. They plan and execute projects to build an employable workforce. They conduct awareness building activities such as mobilization camps, job-melas and events etc. They also engage with industry to identify and discover demand for skilled workers, build guest lectures and industry visits and to make sure a trained candidate gets exposure and provide practical training so that an employer gets a ready candidate.

    Become a catalyst, help us in transforming lives of rural youth by becoming a partner today! Click here

    Related Links:

Technical Support and Knowledge partners

  • Sector Skill Councils (SSC)

  • National Council for Vocational Training (NCVT)

  • Technical Support Agencies : NABARD Consultancy Services (NABCONS) and National Institute of Rural Development (NIRD)

    To keep communication seamless and enhance better coordination amongst the stakeholders, National Institute of Rural Development (NIRD) and NABARD Consultancy Services Pvt. Ltd. (NABCONS) have been selected to play the role of TSAs and carry out the task of coordinating and monitoring and evaluation of projects.

    Their activities include,

    • Project appraisals and inspections
    • Concurrent Monitoring & Evaluation of project performance
    • Release of funding (directly to PIAs in YPS and the states in APS)
    • Recommendations for remedial action where necessary
    • Closing projects

    MoRD has assigned one Technical Support Agency for each state. To know which TSA works with which state, click here. Additionally, Technical Support Agencies work with MoRD on developmental projects like adaptations to SOPs, consultations with industry and Civil Society Organizations on policy matters etc.

  • Research Organizations

    With the objective to impact rural poverty as well as strengthen other social and economic programs, the ministry and DDU-GKY are continuously seeking innovations and ideas that can influence public policy, fund management or programmes. If you are a research organization with expertise in social and sustainable development, you can reach out to us and partner with us for assignments from time to time. To partner with us, write to us here.

Employer engagement and Industry partnerships

DDU-GKY is committed to achieve its placement linked project objectives; we make an effort in engaging with employers and help them in fulfilling their skill requirements and human resource requirements. DDU-GKY along with its training partners, engages with employers in the following ways:

  • Champion Employers

    At DDU-GKY, partners who can train and employ 5,000 or more DDU-GKY candidates over a period of 2 years are referred to as ‘Champion Employers’. They enable the rightinfrastructure for training purposes, and are encouraged by DDU-GKY in terms of ‘Fast-Track decisions and sanctions on Projects’.

    Want to become a champion employer? To know more about who our champion employers are, Click here. or contact us sheeja.nair@ddugky.gov.in

  • Captive Employers

    Captive Employers are organizations who have the ability to train and the necessary infrastructure already in place. We encourage our partners to become Captive Employers and place of candidates in their own or subsidiary firms.

    Do you think you can employ 500 or more candidates annually? Then get the benefits of sharing the training cost, access to investments and access to trained candidates. To know more contact us here

  • Industry Internships

    Partnerships with the industry and access to industry internships provides exposure to the latest technology and market trends for our candidates, making their training relevant. To know more contact us here

    Related Links:


  • Candidates

    The candidates are the most important stakeholder for us, our aim is to make sure our candidates benefit. Our partners play an active role in order to achieve this.

    To make sure those who need our support, are in fact, receiving it, we have identified a profile of candidates that we look forward to including in our projects.

    Preferred profile of candidates: In order to fulfil its objective of providing opportunities to the underserved, DDU-GKY encourages projects that are inclusive of the following,

    • Focus on rural youth from poor families in the age group of 15 to 35 years of age
    • MGNREGA worker households, with a minimum of 15 days of completed work
    • Rashtriya Swasthya Bima Yojana (RSBY) households
    • Antyodaya Anna Yojana (AAY) card holding households
    • BPL PDS card holding households
    • NRLM-Self Help Group households
    • Special projects for special groups such as victims of trafficking, manual scavengers, trans-genders, rehabilitated bonded labour and other vulnerable groups.

    We focus on Social Inclusion as an important component and prefer projects that are comprised of, SC/ST: 50%, Minorities : 15%, Women : 33%, Persons with Disabilities: 3%

    Related Links:

    TVC – Beneficiary – https://www.youtube.com/watch?v=LQI9aj-_r-c&feature=youtu.be

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